How We Work
Vision & Mission
Strategy & Goals
Intelligence
Brand & Marketing Development
Implementation & Organisation
Measure & Review
Click through our process to see how we work
Whether you need only one aspect of your branding addressed or a complete package of branding services we are happy to help
- 1. Vision & Mission
- 2. Strategy & Goals
- 3. Intelligence
- 4. Brand Position & Brand Essence
- 5. Brand & Marketing Development
- 6. Implementation & Organisation
- 7. Measure & Review
Vision & Mission
What is our vision of the future and what part do we want to play in that future? What is our ambition?
Strategy & Goals
How are we going to achieve our ambition? Need to identify clear goals and define strategic direction.
Intelligence
Strategic insights are the basis for the link between brand strategy and business strategy. They are the foundation for an effective marketing strategy and communication plan.
Brand Position & Brand Essence
Brand Position & Brand Essence provides the promise and proof based on relevance to your target. They reflect what is vital and the reason for existence reinforcing identity and underpinning the future.
Brand & Marketing Development
Linking the business strategy and brand strategy into a robust and sustainable plan for marketing, branding and communications.
Implementation & Organisation
The best strategy in the world will not work unless in can be implemented. Here we assess people, processes and practices as well as plans to ensure that the capabilities exist to execute brilliantly and on an ongoing basis.
Measure & Review
Effectiveness. If you don’t measure it how do you know it works? A correct evaluation ensures that the proposed activity can be viewed as an investment with clear ROI rather than a cost.
